The Mother of All Success

If you believe success in any endeavor requires a clear-cut destination, I’m about to rock your paradigm. More than half the American population has or will make New Year’s Resolutions this week. It is highly unlikely many if any will be, “I resolve to do exactly what I did last year.” Desire for change is…

Grossed Out! The Unlikely Death of Networking

Ask anyone in business where they get their best customers and somewhere in the first few sentences you’ll hear “word of mouth”. Ask anyone, anywhere how they found their favorite restaurant and it will likely be by referral. Even our best friends are often the result of meeting through others.   What you’ve just witnessed…

Guerrilla or Jackass?

Guerrilla or Jackass? Everything is marketing and marketing is everything. And if you subscribe to the theory of Guerrilla Marketing, virtually anything that is unexpected and full of surprise can give you an advantage. Actually, the purpose of guerrilla marketing is to give your product or service an advantage, better yet, an unfair advantage. I…

Why Networking is a Waste of Time

If you think you’ll build your business this year by doing more networking, think again. Nearly all time networking is time wasted. You might not think the author of three books on networking would say networking is a waste of time, but after twenty years of studying networking, after attending and facilitating over 3000 networking…