Be Excellent At This For Small Business Success

I like to think of myself as capable of most any task I take on. No doubt you do as well. Given enough time and resources, we can obtain the necessary knowledge and skill to do most anything. Which is exactly why we shouldn’t do some things.  Some time ago I took on the job…

Grossed Out! The Unlikely Death of Networking

Ask anyone in business where they get their best customers and somewhere in the first few sentences you’ll hear “word of mouth”. Ask anyone, anywhere how they found their favorite restaurant and it will likely be by referral. Even our best friends are often the result of meeting through others.   What you’ve just witnessed…

Guerrilla or Jackass?

Guerrilla or Jackass? Everything is marketing and marketing is everything. And if you subscribe to the theory of Guerrilla Marketing, virtually anything that is unexpected and full of surprise can give you an advantage. Actually, the purpose of guerrilla marketing is to give your product or service an advantage, better yet, an unfair advantage. I…

The Brand You

Whether we are aware or not, each of us has a brand that is singularly ours. I recently shared some ideas on how to better develop a personal brand with a group of Jobseekers. Free help with personal self introduction click here Just as we all have a brand, we are all constantly seeking connection…