New Year’s Day is not Championship Day

Every player wants to win the championship. Professional athletes stay in shape during the off-season but a championship campaign begins with training camp. After a few weeks, preseason begins. Here the players get back into the groove of competing. While everyone wants to win the real purpose of preseason games is to evaluate the ability…

The Mother of All Success

If you believe success in any endeavor requires a clear-cut destination, I’m about to rock your paradigm. More than half the American population has or will make New Year’s Resolutions this week. It is highly unlikely many if any will be, “I resolve to do exactly what I did last year.” Desire for change is…

Grossed Out! The Unlikely Death of Networking

Ask anyone in business where they get their best customers and somewhere in the first few sentences you’ll hear “word of mouth”. Ask anyone, anywhere how they found their favorite restaurant and it will likely be by referral. Even our best friends are often the result of meeting through others.   What you’ve just witnessed…

Guerrilla or Jackass?

Guerrilla or Jackass? Everything is marketing and marketing is everything. And if you subscribe to the theory of Guerrilla Marketing, virtually anything that is unexpected and full of surprise can give you an advantage. Actually, the purpose of guerrilla marketing is to give your product or service an advantage, better yet, an unfair advantage. I…