Be Excellent At This For Small Business Success

I like to think of myself as capable of most any task I take on. No doubt you do as well. Given enough time and resources, we can obtain the necessary knowledge and skill to do most anything. Which is exactly why we shouldn’t do some things.  Some time ago I took on the job…

Grossed Out! The Unlikely Death of Networking

Ask anyone in business where they get their best customers and somewhere in the first few sentences you’ll hear “word of mouth”. Ask anyone, anywhere how they found their favorite restaurant and it will likely be by referral. Even our best friends are often the result of meeting through others.   What you’ve just witnessed…

Guerrilla or Jackass?

Guerrilla or Jackass? Everything is marketing and marketing is everything. And if you subscribe to the theory of Guerrilla Marketing, virtually anything that is unexpected and full of surprise can give you an advantage. Actually, the purpose of guerrilla marketing is to give your product or service an advantage, better yet, an unfair advantage. I…

Why Networking is a Waste of Time

If you think you’ll build your business this year by doing more networking, think again. Nearly all time networking is time wasted. You might not think the author of three books on networking would say networking is a waste of time, but after twenty years of studying networking, after attending and facilitating over 3000 networking…

Don’t Let This “Creep” Ruin Your Plans

Making lasting change requires learning new skills that will be repeated over and over until they become habits.  Habits are the “remote control” of our lives, governing virtually every action we take. I remember our first television remote control.  It had four buttons: On, Off, Volume, Channel.  Oddly, these are the four I use most…